01PHASE 1
Customer-facing enquiry workflow
- Enquiry capture
- Qualification
- Availability checks
- Stock redirection
- Viewing coordination
- Team handoff
ABOUT RELAY
Property search moved to socials
The workflow behind it should too. Relay moves the workflow inside WhatsApp and Instagram. It's time to let Relay handle the repetitive work so you can focus on real estate.
MARKET SHIFT
Property search moved to socials. The workflow behind it stayed manual.
Buyers and tenants no longer browse a listing, write down a number, and wait patiently for a callback.
Leads select WhatsApp Agent on property platforms or DM on Instagram and expect movement immediately.
They ask if the property is still available, what the deposit is, whether pets are allowed, when they can view, and what else is similar if this one is gone.
For the lead, that feels simple.
For the agency, it becomes another loose thread: reply, qualify, check availability, answer repeat questions, redirect demand, coordinate the viewing, update the team, and remember what happened.
That is the market shift Relay was built for.
Not a future where agencies need more apps. A present where property demand moves fast, and the workflow behind it needs to keep up.
OUR STORY
Relay was built for the teams carrying the enquiry load before the viewing.
We understand the pressure because the problem is not abstract.
It is the agent leaving a viewing with six unread WhatsApps and countless Instagram DMs stacking up. The rental team answering the same deposit question all day. The principal paying for portal leads that turn into messy chat threads. The buyer or tenant messaging five, ten, fifteen listings because nobody has confirmed what is actually available.
Agents are not the problem.
The workflow around them is.
Most real-estate teams are still expected to manually carry every repetitive, time-sensitive step before the human work begins.
Relay's AI agent was created to change that.
We build WhatsApp and Instagram-native workflows that help real-estate teams identify the listing, qualify the lead, check availability, answer common questions, redirect unavailable demand into similar stock, and book the viewing before the enquiry goes cold.
The goal is not to impress people with AI.
The goal is to move serious property intent to the next useful step.
MISSION
Turn social property enquiries into qualified viewing intent
Our mission is to help real-estate teams move from first message to booked viewing without forcing agents to live inside WhatsApp and Instagram.
Relay handles the repetitive front line of the enquiry workflow: identifying the property, checking availability, asking the right qualifying questions, answering common listing questions, redirecting no-match demand, and coordinating viewings.
The lead gets a fast, natural conversation.
The team gets structure: cleaner intake, better context, fewer missed opportunities, and less WhatsApp and Instagram drag.
Relay does not replace the agent.
It removes the bottleneck before the agent's judgment matters most.
BELIEF
Agents should spend their judgment where it matters.
Real estate is still human work.
The relationship. The trust. The reading of the buyer or tenant. The negotiation. The viewing. The close. The progression after intent becomes real.
That is where agents create value.
They should not be buried in repetitive workflow that does not need their judgment.
We believe AI should be practical, not theatrical.
It should answer the question, qualify the lead, check the listing, offer the next useful property, book the viewing, hand over clean context, and know when a human needs to step in.
The best systems do not make agents feel replaced.
They help teams feel back in control of demand.
VISION
The vision is bigger than a faster reply.
Relay starts where the pressure is most visible: the WhatsApp and Instagram property enquiry.
But the long-term vision is the workflow layer behind property demand.
A system that helps teams capture intent, qualify leads, retain no-match demand, coordinate viewings, support application and deal progression, and understand what is happening across the enquiry pipeline.
The first response is only the beginning.
The real opportunity is helping property teams turn demand into movement, without carrying every step manually in scattered WhatsApp threads and Instagram DMs.
02PHASE 2
Agent-side AI assistance
- Deal progression
- Follow-ups
- Calendar organisation
- Notifications
- Post-viewing context
- Application support
03PHASE 3
Property operations support
- Property managers
- Managing agents
- Maintenance coordination
- Service-provider updates
- Broader operational workflows
Relay gives real-estate teams the workflow intelligence to move faster, with less noise and more control.
See Relay handle the first enquiry.
Watch how a property enquiry moves from first message to qualified next step.